Nori Farm Investor Pitch Deck
An innovative O2O platform that applies idol fandom emotions to product marketing
XS
by Xris Sohn
Why Do We Love Idols?
"Because we've grown together since the Day 1"
Why Do We Love Tamagotchi?
"Same Reason!"
Psychology of Fandom - The Tamagotchi Principle
Core emotion: Sense of ownership and attachment from "I raised them" = Gamification
"Can we use this feeling for products?"
Current Issues for Consumers and Suppliers
Consumer Complaints
- Lack of emotional connection with brands
- One-sided information delivery
- Unclear product information
- Simple purchase-consumption relationship
Company Concerns
- High advertising costs, low brand loyalty
- Difficulty in direct communication with consumers
- Limitations in conveying brand stories
- One-time customer relationships
Core issue: There is no emotional connection between consumers and suppliers
Nori Farm's Innovative Solution: Gamified D2C
Seed Selection
Brand Selection: "Which brand should I grow today?"
30-Day Growth Process
Daily watering and care. Growth linked to real farm information.
Pokémon Card-style NFT Harvest
Crops I've grown → Acquire unique collection card NFTs
Marketing
POC Results and User Feedback(2024)
18K
Subscribers
Based on beta service
60%+
Daily Active Users
Regular games 10-20%
90%+
Monthly Return Rate
Regular shopping apps 30%
"I've grown attached to the brand by nurturing it daily"
Detailed Revenue Model
Total Projected Revenue: $29.5M/year
Based on 1 million users
Game Item Sales
$5M/year
Digital Marketing
$12M/year
NFT Card Trading
$4.5M/year
Corporate Services
$8M/year
Gamification and AI Technology Innovation
Growth System
- Level-up mechanics
- Evolution systems
- Stat improvement
AI Conversation Engine
- Chat with crops
- Personalized AI personas
- 15 min average daily conversation
Technology Stack
- Blockchain: BNB Smart Chain
- AI: GPT-based conversation engine
- NFT: Dynamic metadata
Top Revenue Item: Crop conversation enhancement items with 67% purchase rate and 95% user satisfaction.
Future Vision and Tokenomics Expansion
Phase 1: Asian Gaming Market Establishment (2026)
- Secure Japanese and Korean gaming user base
- Complete in-game item economy
- Achieve 1 million users
Phase 2: Global Expansion (2027)
- Launch in Europe and United States
- Major global brand partnerships
- Introduction of virtual land system
Phase 3: Complete Crypto Ecosystem (2028+)
- Marketing infrastructure with participation from all brands
- System where users directly discover and nurture brands
Partnership and Affiliation Status
Collaboration with Local Farms
We have direct contracts with numerous local farms across the country, providing users with a variety of premium seasonal fruits such as Shine Muscat grapes, Hallabong citrus, and strawberries, as well as unique crops like tomatillos and Yeongju star apples on a weekly basis.
Corporate Partnerships
In March 2024, we collaborated with Orion at the SXSW event in the US, where participants who completed the Nori Farm Quest were given free samples of Orion's popular snacks. We also partnered with the local H Mart to provide gift cards, which encouraged actual customers to visit the store.
New Product Launch Collaborations
In Korea, we partnered with Yuhan-Kimberly to launch their new products on the Nori Farm platform. Through these collaborations with renowned brands, Nori Farm users can earn rewards beyond just agricultural products, while the companies can promote their products and attract new customers, resulting in a win-win situation.
NFTK Framework and Asset Tokenization
NFTK Architecture
- Metadata: Detailed information about the associated rewards/assets
- Scarcity Attributes: Define collectability and trading value
- Circulation, Reward Mechanism: Process to claim the underlying asset/reward
- Expiration Parameters: Time-based validity for specific reward types
- Gradual Unlocking: Benefits that evolve based on holding period
Transition from Farming to NFTK
- Seed Selection: User selects the reward category to cultivate
- Growth Period: Participation activities accelerate maturation
- Harvest: Mature crops are randomly converted to RWA
- Unveiling: NFTK attributes and value are revealed
- Ownership: NFTK is transferred to the user's wallet with full ownership
NFTK Utility Features
Reward Redemption
Claim for base product or service
Marketplace Trading
Sell or exchange with other users
Status Benefits
Platform advantages based on collection value
Staking Options
Additional rewards for locking valuable NFTK
Governance Rights
Voting weight in specific ecosystem decisions
Technical Specifications: Binance Smart Chain (BSC)
Low Gas Fees
Currently, BSC has an average transaction fee of 5 Gwei, compared to Ethereum's 40 Gwei transaction fee, making it 8 times cheaper to run dApps on BSC than on Ethereum.
Cross-Chain Compatibility
BSC supports not only the Ethereum Virtual Machine (EVM) but also the creation of various tokens, enabling it to support the native currencies of other blockchains. This makes tokens more valuable as they can operate across multiple blockchains.
Transaction Speed
Known as one of the fastest blockchains in the world, Binance Smart Chain is famous for its remarkably fast transactions. Unlike Ethereum's 13-second block generation, Binance Smart Chain generates a block every 3 seconds.
Token Supply and Allocation
The total supply of Norifarm Tokens (NFTK) is fixed at 1,000,000,000 (1 billion) with no additional minting. The initially issued tokens are distributed across various allocation areas to align the long-term growth of the project and the interests of the participants. The allocation ratios and vesting plans are transparently disclosed.
Token Utility
Payment Methods and Access
NFTK can be used as a payment method to purchase tangible and intangible products, goods, and services on the Nori Farm marketplace, as well as to pay fees. It is also required to access premium features or special items (e.g. growth acceleration items, rare seed purchases) that are only available to token holders.
Rewards and Incentives
Users can earn NFTK token rewards for platform activities (completing daily quests, participating in events, etc.). These rewards are paid out from the ecosystem reward pool (accumulated from fees) and inflation reserves, serving as an incentive to encourage participation and expand the initial user base.
Staking and Governance
NFTK holders can participate in the Nori Farm DAO governance by staking their tokens for a certain period. The amount and duration of staked tokens determine the governance voting rights, allowing holders to submit proposals and vote on decisions.
Value Creation Mechanism
Fee-based Buyback
Periodic token repurchase using a portion of transaction fees
Burning Mechanism
7-10% of revenue used for buyback and permanent burning of a portion of repurchased tokens to increase scarcity
Staking Incentives
Additional rewards provided for long-term holders
Network Effect
Natural increase in token demand due to growth in users and transactions
Collateralized by Real Assets
Intrinsic value derived from linkage to real-world assets
Business Model and Revenue Streams
Transaction Fee Revenue
17.5% NFT marketplace transaction fees are the core revenue source
NFT, RWA Issuance Fees
Fees received from asset token issuing companies/farms
Premium Membership
Monthly subscription fees or token payments for premium services
Brand Advertising/Partnership Revenue
Revenue from sponsorship quests or hosting brand-exclusive events
Online Nori Farm Mall
Maximizing sales revenue by building the Nori Shop
Secondary Revenue Models
Data Insights Marketplace
This service provides anonymized data insights, such as user crop preferences and engagement patterns, to partner farms and brands in the form of reports. By leveraging this data business within the bounds of not sharing personal information, additional revenue can be generated.
API Integration Fees
This model involves providing APIs/SDKs for external developers and partners to utilize Nori Farm's functionalities, and charging usage fees for commercial applications. For example, if another rewards app wants to use Nori Farm's NFT exchange system, they would be charged per API call.
Virtual Asset Sales
Within the Nori Farm metaverse, limited virtual land (Land) can be offered for sale, as well as special crop seeds, decorative items, and other virtual assets. Users can purchase these to customize their farms or grow unique crops.
Connecting Offline New Businesses
NoriOke
NoriOke, an XR AI immersive karaoke experience, will be integrated to allow the use of premium memberships and actual tokens at offline stores. This will merge the digital token economy with real entertainment experiences.
Offline Store Integration
The Norifarm ecosystem will be integrated with offline stores, providing an omnichannel experience where users can exchange rewards from their virtual farm for real products, or earn digital rewards through offline activities.
K-POP Content Integration
By connecting the NoriOke K-POP content and the Norifarm token economy, the consumption of music content and virtual farming activities will form a complementary reward system. This will create synergy between entertainment and gamification.
Team Composition
CEO
Xris Sohn
15+ years in convergent digital content. Currently leads XR technology entertainment businesses including Nori Park, Nori Cube, Nori Oke, and Nori Farm. Establishes vision and partnerships for Nori Farm.
CTO
Vishvanath Pratap Singh
Co-founder of Dealer Web Instinct and Auto AI 360. 17+ years in IT, specializing in project execution, software development, and AWS infrastructure implementation.
CFO Amy Stephenson
Financial expert (MBA, CFA, CPA, CMA). Former CFO of Pinewood Toronto Studios and Cura Partners Inc. Led $1.3B CAD acquisition. Bilingual in English and Chinese. Active in FEI Canada and CFA Toronto Society.
Advisor Hoffmann Torsten
Serial entrepreneur in media and tech. Award-winning director who introduced blockchain through Bitcoin documentary in 2015. Oxford MBA. Strategic advisor to global tech companies including Amazon, Netflix, and Oculus.
Synergy with Shochiku and Investment Proposal
IP Creation
Shochiku media adaptation of Norifarm brand characters
- IP expansion through animation, games, and movies
- Nurturing global character IP like Kellogg's Tiger
Cross Platform
Utilizing existing Shochiku IP as special characters in Norifarm
- Shochiku characters × brand collaboration cards
- Limited edition crossover NFT card releases
IP License Expansion
Secondary utilization of popular characters born in Norifarm
- IP revenue expansion through merchandise, games, theme parks, etc.
xrissohn@xrisp.com